Good Times for Sheaffer

Sheaffer has recently begun an advertising campaign on the “Geoffrey-Tron” screen, located above the Toys R’ Us store in New York's Times Square.

     “The ads remind consumers that the Sheaffer brand is ‘The Gift that Matters,’ this holiday season,” said Gretchen Dickenson, Brand Manager, Sheaffer Pen. This campaign began November 5, 2010 and will run through January 1, 2011. The images are visible four times each hour, appearing about 5,400 times throughout the holidays, and will achieve approximately 85 million impressions for the brand.