Sheaffer Pen is highly visible to New Yorkers and visitors in Times Square who are shopping for that perfect “Gift That Matters” during this holiday season. Sheaffer’s newest ads will be shown on the “Geoffrey-Tron” screen, located above the Toys 'R Us store in the heart of Times Square from October 1, 2011 through January 1, 2012. The campaign will run two times each hour, appearing more than 4,300 times throughout the holidays and creating millions of impressions with passersby.
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